Bumble reveals new campaign and key changes to its app
The dating app is launching its new design and features with a campaign that addresses the exhausting admin involved in finding a match
Are we entering the era of independent agencies?
The last few years have seen independent creative agencies rise up to take on the might of the networks. Here, Sam Smith, who has spent time on both sides of the fence, examines why their offering is right for the times
Thandiwe Muriu’s book is a ‘living archive’ of ankara fabrics
The Kenyan artist’s debut book, Camo, brings together her vibrant, intricately layered photographs, which are painstakingly created without digital manipulation
Rebranding Atlantic Records UK for a new era
We speak to Atlantic Records’ creative director and Explorers Club Studio about the challenge of redefining one of the world’s biggest record labels to keep pace with a rapidly changing music industry
A deep dive into the complexity of brand purpose
Nick Asbury’s new book examines how brand purpose intoxicated the marketing world, and the negative impact he feels it has wrought. Here he introduces the book’s central themes and implores us all to think differently about the trend
Accessibility and Creativity
We explore how the worlds of design, advertising, gaming and illustration are responding to accessibility needs
Latest from CR
Creativity Sucks! podcast looks at diversity in the ad and design industries
Diversity, equality and inclusion have been hot topics in the creative industries in the past few years, but are we really making any progress? We discuss in the latest episode of CR’s podcast
How comic books are becoming more accessible
Sound, tactile materials and new technologies are all being used to help bring the visual storytelling of comics to life for blind and partially sighted people
A new campaign spells out the reality of the sewage crisis
AMV BBDO’s campaign for COPI shines a light on sewage spills in UK waterways with the help of a faecal-inspired font
Adam Morse on his journey to directing
Since losing his sight at the age of 19, the filmmaker has gone on to write and direct his first feature film, shoot a Super Bowl ad for Google, and set up a non-profit to help the next generation of disabled creative talent
How accessible wayfinding is going beyond the visual
Speaking to experts in architecture and design, CR looks into how accessible wayfinding has improved by subtly tapping into other senses, and what it needs to do to be truly inclusive
RSPCA reveals first major branding update in 50 years
The UK’s largest animal welfare charity has launched a vibrant, flexible identity by JKR, along with an upbeat campaign created by AMV BBDO that asks for a little respect
How can brands play with controversy in risk-averse times?
In a consumer landscape that favours virtue, with audiences that will call out bad behaviour at the drop of a hat, courting controversy is a risky move. But brands can still use it to their advantage
Matty Matheson’s new branding embraces the basics
The chef, TV personality and The Bear actor has launched a line of pantry staples that lovingly references classic food packaging design
Good Reads: Erotic Review relaunches with a suggestive new look
Studio Frith is behind the creative direction and design of the reincarnated magazine, which is exploring desire in its many forms and complexities today
How Hay built a cult home brand
Mette and Rolf Hay have spent the last two decades elevating everyday objects. Here, the husband-and-wife founders discuss how Hay continually pushes boundaries while sticking to its democratic design values
The Monthly Interview: Glenn Kitson
In the first of a new interview series, Anna Higgs talks to Glenn Kitson about combining a career as an ad director with being a ‘meme lord’, and his strategies to stay centred and fresh in a world which can often just want more of the same
What happened to NFTs?
Non-fungible tokens experienced a gold rush a couple of years ago, before mainstream interest waned and the market went into decline. Artist Robert Alice, who has edited an extensive new book on NFTs, talks to us about one of the most elusive, and divisive, web3 developments
Creative Inspiration
Images and ideas to feed your imagination
Advice for Creatives
Expert tips on how to navigate a creative career
Creative Insight
Analysis of creative projects and trends
Creativity Sucks!
CR’s podcast on life in the creative industries
Hellmann’s campaign hopes to safeguard the future of mayo
Mayonnaise, a key sandwich condiment, is in danger of disappearing – but not if Hellmann’s can help it
Exposure: Lou Bever
Combining his love of fine art and football, the success of Lou Bever’s Flat 92 project has led to a career in photography, and commercial projects for brands including Puma and Uniqlo
The advantages of a DIY mindset
Following his recent talk at Offf Festival in Barcelona, Dice’s ECD Patrick Duffy shares how throwing himself into creative opportunities has allowed him to build an eclectic but always interesting career
A new campaign parodies Dave The Diver to warn of overfishing
In partnership with We Are Social, NGO Sea Shepherd has plunged into the virtual deep seas to confront players about the dangers of overfishing
Are brands taking disability representation seriously?
Despite all the talk of progress on inclusivity and a series of high-profile campaigns, people with disabilities – who make up the biggest minority group in the world – remain chronically underrepresented in advertising
JPMorgan Chase campaign raises awareness of Clean Slate legislation
A series of sculptures installed in Philadelphia’s Independence Plaza draw attention to the importance of passing legislation that will help people with criminal records get back into work
Can accessible design be interesting?
Accessible design has gotten an unfair reputation of being ‘dull’ or ‘uninspiring’ over the years, but times are changing and it’s being embraced as a creative challenge rather than a challenge to creativity
New campaign highlights the importance of press freedom
Reporters Without Borders has launched a campaign showing how newly elected world leaders have championed democracy – before stamping it out
Martin Parr releases his first book of fashion photos
For the very first time, the British photographer’s extensive collection of fashion-focused shots are brought together in a book that is a testament to his enduring style
Why accessible gaming is about more than games
We hear from RNIB’s Lorna Forbes and gaming critic and consultant Laura Dale about how the industry is rethinking its approach to making games playable for everyone, and why communication is key – even if it means admitting failures
Audio Erotica traces the evolution of hi-fi brochures
Advancements in audio technology and shifting trends in graphic design come together in this extensively researched book
Florence Burns on chronic illness and creativity
We speak to the Manchester-based illustrator and animator about how she uses her practice as a platform to discuss everything from disability discrimination to LGBTQIA+ liberation
TikTok
How to cut through with creativity on TikTok
How the most successful brands on TikTok drive performance through ground-breaking creativity
In-House Agency Leaders Club
Want to change it? Measure it!
Ineffective work often stems from bad behaviours. To change things, you need to measure where it’s all going wrong
UAL Awarding Body
Why Further Education needs more love
Low on the pecking order for policy makers, the FE sector is nonetheless vital to help nurture the next generation of creative thinkers
TikTok
How travel brands can inspire wanderlust on TikTok
TikTok’s thriving #TravelTok community are hungry for travel brands to inspire and advise them for their next adventure
In-House Agency Leaders Club
The case for account management at in-house agencies
The five qualities that great account management people bring to in-house agencies, and why their impact can be transformative.
TikTok
How to build fandom on TikTok
TikTok communities are always hungry for fresh entertainment: here’s how to make sure your brand is part of the conversation
In-House Agency Leaders Club
Why in-house agencies’ ambitions are growing
To achieve their goal of being seen as lead agencies, in-house creative agencies need to fill gaps in strategy, planning and process
TikTok
Why creativity and performance go hand in hand
Entertainment builds brand awareness, but according to TikTok it’s also a vital ingredient in performance marketing.
Falmouth University
Fulfil your creative potential through online study
Don’t let your location or work commitments hold you back: advances in remote learning have made even practice-based courses like Fine Art much more accessible.
Figma
Why non-designers must understand design better
Appreciation of the design process should permeate an entire organisation, not just its in-house creative team
Depositphotos
Depositphotos names seven powerful concepts driving creative trends in 2023
Via its latest visual trends report, Depositphotos predicts an emphasis on wellness, joy and magic this year
Meta
How the metaverse could transform brand engagement
Early adopters in fashion and entertainment are blazing a trail, but how could brands in other sectors embrace the potential of the metaverse?
Meta
Unlock more immersive brand experiences in the metaverse
Brands must dream big to push the limits of experience design in the metaverse.
In partnership with Adobe
Speed is of the essence for video production success
Don’t waste time shuttling drives around: get the edge on the competition by shooting straight into the cloud.
ART.art
Digitisation is the future of artistic authenticity
Context is king in the art world, and digital twinning is an exciting new way for artists to establish provenance and boost the value of their creations.
Peerspace
Get the most from any shoot location
Once you’ve found the ideal location for your campaign shoot, be sure to make the best of every corner of it
Figma
Why businesses should be led by designers
At an executive level, design thinking can transform an organisation from the inside – and this kind of cultural shift may prove vital for many brands’ survival
TikTok
How brands can be authentic on TikTok
Insider advice from Burberry, Rimmel and Duolingo to thrive in TikTok’s world of democratised creativity
ART.art
Build your personal brand online
A strong digital presence is increasingly vital for any successful artist – and it starts with the right name